Pernod Ricard

Two major sites for 2nd biggest Scotch brand

Byng developed Ballantine’s lead marketing site and an impressive digital service for their sponsored golf tournament

Working with Ballantine’s was a great experience. We delivered their corporate site back in 2012 and built a really impressive online service to support the Ballantine's Championship. Of course both were responsive.

Our Approach

In 2012 responsive web design was very much in it’s infancy. Byng built Ballantine's corporate site on a bespoke responsive framework. With a brand like Ballantine’s, it was imperative that we used a stable and enterprise friendly content management system to handle localisation and the complex workflows that Ballantine’s needed. We picked Pimcore.


In 2013, Ballantine’s reached out to our technical capabilities again to develop a digital service to support a major golf fixture - The Ballantine’s Championship’ - part of the European Golf Tournament. Byng built a responsive web app that provides rich and real time statistics (through a leaderboard), live tweets and photos through an immersive and engaging design (by Work Club). We used node.js to provide an efficient way of pulling the data. Content management was provided by Pimcore as well.


Our Journey

2012: Main site

Ballantine's was one of the first responsive sites, built on a bespoke framework created by Byng for the project. We used Pimcore as CMS, given its enterprise features.

New digital service to support the Ballantine's Championship golf tournament. Includes: stats / course dashboard, event information and promotions

2013 championship

Our skills

Online service
enterprise CMS
complex front end
service portals

Recent Projects

  • BT Business

    Two effective marketing sites to better engage B2B customers

  • Virgin Atlantic

    Creating a new booking experience for wholesale customers

  • Spark

    Spark is the leading energy supplier to tenants in the UK. Byng built their online presence and digital customer services.