Key Note

Leader in market & business intelligence goes digital

Key Note chose us to design, build and support their entire business via a digital proposition

Key Note’s previous owners bought a business in need of shifting away from selling hardback volumes of market research to instant access, searchable and real time business intelligence.

Our ground up realisation of their product in a digital format in 2009 led to a change over to a full digital delivery medium for the 35 year old company over just 2 years.

In 2014 Byng was chosen again, this time by by new owners Mintel, to realise a more optimised design and scalable technology platform. We are currently rolling out this project.

Our Approach

With the value of the written word diluted, establishing value through user experience and richness of data drove the vision of the platform to push into the modern arena.

Through customer interviews, UX analysis and competitor analysis with Mintel’s management consultancy team, Byng has created a strong service orientated interface whilst upholding Key Note's new brand language (not yet released).

Key Note ultilised a development team in London and Leeds to realise a delivery programme covering 15 sprints or 18 months.

Our Journey

January 2009

Key Note select Byng to reimagine their written reports into a digital medium and design a new website.

Platform launch across to existing digital customers with rollout and adoption plan to acquire existing print customers.

August 2009

Through 2010

Build out new features, such as: e-commerce functions and new report types.

Integration of over 8 million company records over 5 years, deeper analysis through financial metrics tools.

Company data, 2011

Business tools, 2012

Creation of list builder and benchmarking tools for market analysis

Building out new federated search tools and pitch new platform.

Acquisition by Mintel, 2013

Chosen for replatform 2014

Following a competitive retender with Mintel our technical delivery starts on over to replatform the project.

Our Impact


reports migrated and published


companies analysed


YoY growth on avg. duration of visit

Our skills

User experience
Platform scaling
Application build
Product strategy
2nd Level Support
Product design

Recent Projects

  • Geniac

    Byng was chosen to build a new business proposition, allowing companies to manage their professional services online

  • Spark

    Spark is the leading energy supplier to tenants in the UK. Byng built their online presence and digital customer services.

  • Virgin Atlantic

    Creating a new booking experience for wholesale customers