Supporting the reboot of a multinational financing company

We built Demica's new website, an integral part of their brand refresh and marketing strategy

Demica is a world expert in providing working capital solutions, worth $50bn a year. We worked in conjunction with Bear (design and branding) to deliver the technology to project their business and stand out from their competitors.

Our Approach


Under new management, Demica reinvigorated its marketing and digital presence in part by building a highly optimised brochure site that aims to wow as much as it does convert. Contact details for key members of staff are made prominent throughout the site, thanks to some well thought through page interactions and content management. Various landing pages have been built to promote news and attendance at industry events.

In order to really show off the brand, Bear, our design partners for the project pulled together a visual experience which presented the business in an engagaing way. This included wrapping vibrant colour, a punchy tone of voice and strong imagey around a well engineered and responsive front end. We used HTML videos on the homepage to create a high impact feel


We used Pimcore as the content management system for Demica's site. Its object oriented architecture allowed us to pull together an admin experience that makes building news articles and personnel profiles quickly. We used a high performant front end stack including Neat (to accomodate the custom responsive experience), Bourbon, Less and jQuery.

Our Journey


Designing the technology stack for the app, writing specifications

Briefing the engineers. Provisioning the technologies. Prepping the build.



Web engineering to construct the site

Robust testing and quality assurance processes. Security testing



Release and deploying on Demica infrastructure

Skills used

Application build
CMS builds
agile delivery
project management

Recent Projects

  • BT Business

    Two effective marketing sites to better engage B2B customers

  • Lifschutz Davidson Sandilands

    Byng delivered an accomplished front end for Lifschutz Davidson Sandilands new site

  • The Pool

    We built The Pool, a fully-responsive website for women, produced by a team of established journalists, editors and broadcasters, founded by Sam Baker and Lauren Laverne