Incubated venture in the health

As founding technology partners we are responsible for product strategy, design and build

Freeing medical professionals from their computers, cameras cables and towering stacks of medical forms with a complete tablet app.

In partnership with leading cosmetic doctor, Natalie Blakely, our product realisation took a journey of understanding the process, priorities and practicalities of a fully digital journey in the clinic.

Our Approach

In building a SaaS (software-as-a-service) product targeted across a number of sectors and practices our cross-referencing of different workflows into a consolidated data model, user experience and language took top priority.

Following a lean and agile approach allowed this to be tested early in the product development lifecycle and by Sprint 5 having the product being used in a live environment.

Further iterations of the product continued improving the product with beta customers leveraging TestFlight for testing early releases.

Our Journey

December 2012

Project initiation with selected industry professionals to understand the work practices and challenges to establish a market leading product

First release of the app to pilot customers at Sprint 5

March, 2013

June 2013

Full product launch at the FACE Conference 2014 and onboarding of new customers

End of product incubation in Byng and appointment of Head of Sales

September 2013

Our impact


customers trialing in first 6 months


paying customers in first 3 months


appointments per day

Our skills

Product design
Product strategy
Mobile app
Platform scaling
3rd Level Support
User experience

Recent Projects

  • Multinational Bank

    Using high performance hybrid mobile technologies, we delivered the first release of a new trading application for a multinational bank.


    Spark is the leading energy supplier to tenants in the UK. Byng has built their online presence. We have now built their mobile app as well.

  • Oakam (Mobile App)

    Byng continues to help Oakam extend their brilliant customer service via their new mobile product. We worked with the team on an agile delivery journey and continue to build on the features.