Incubated venture in the health
As founding technology partners we are responsible for product strategy, design and build
Freeing medical professionals from their computers, cameras cables and towering stacks of medical forms with a complete tablet app.
In partnership with leading cosmetic doctor, Natalie Blakely, our product realisation took a journey of understanding the process, priorities and practicalities of a fully digital journey in the clinic.
In building a SaaS (software-as-a-service) product targeted across a number of sectors and practices our cross-referencing of different workflows into a consolidated data model, user experience and language took top priority.
Following a lean and agile approach allowed this to be tested early in the product development lifecycle and by Sprint 5 having the product being used in a live environment.
Further iterations of the product continued improving the product with beta customers leveraging TestFlight for testing early releases.
Project initiation with selected industry professionals to understand the work practices and challenges to establish a market leading product
First release of the app to pilot customers at Sprint 5
Full product launch at the FACE Conference 2014 and onboarding of new customers
End of product incubation in Byng and appointment of Head of Sales